How to Write a Blog Post: the Massive Guide You Must Steal

You feel lost, right?

You’re looking at a blank screen and you have absolutely no idea where to begin. You haven’t the slightest bit of inspiration for your article.

And then, you’d like to know how to write a blog post that goes viral…

Frankly, your problem isn’t only the lack of inspiration for writing: you’re also worried ‘cause it seems no one wants to read your posts.

I understand you well: you dream of writing a post that your readers like so much that they make a habit of coming back to your site to get more like it; you dream that your article’s liked so much that it’s shared far and wide and it gets tons of backlinks; you dream that your article bring you subscribers and clients.

Wouldn’t that be just fantastic?

Well, I’m gonna let you in on a little secret: there’s a secret formula to reaching all this.

And in the next few lines I’m revealing it to you.

Before You Write a Blog Post: 5 Steps for Outstanding Results

Before revealing a few excellent blog writing tips, sharing interesting blog post ideas and showing you the most efficient strategies, I’ve got to speak to you about a COLLOSSAL MISTAKE that huge numbers of aspirant bloggers make…

…ready?

The mistake is not being prepared for writing.

You have to know that all successful bloggers dedicate a consistent slice of their own work to preparation for writing an article.

It takes planning.

Otherwise, you’re lost.

Without research, studying and planning, you can’t reach your aspirations. No dedicated readers. No shares, no backlinks. No subscribers, no sales.

Way too many people think that an article could be written in half an hour and expect exceptional results. Not true. An article that leaves a mark (and has a wide readership) requires time. How much time depends on the niche you find yourself in…for example, for this article I devoted 17 hours and 50 minutes, but in the past I’ve written for other niches where in 2 and a half hours I was able to write a top class article.

If at the moment you’ve still not fully understood what I mean, rest assured: before the end of this article, you’ll understand it completely.
And don’t worry: what you’re gonna read could seem behemothic, but really once you’ve understood it – and after getting past the basics – you’ll spend much less time than you think.

Now, with your permission, I’m going to illustrate a few very interesting “tricks” to you…

1. What Is the Objective of Your Post?

(Essential step for every blog post)

Why do you want to write an article? What is its scope?

It seems silly, but it isn’t. Trust me 😉

The facts are simple: if you don’t know what the goal of an article is, you’ll be totally disoriented and you won’t know what direction to follow…it’s as if you got into a car and started driving without having a destination! At the first fork in the road, which way do you go, right or left? No one knows…

Framed in this perspective it does seem rather absurd, doesn’t it? And yet it’s what continuously happens with loads of bloggers.

Now let’s find an objective for your article.

Right, please don’t say the classic and overused “I want traffic/shares/backlinks”. We’ve grown quite sick of these common saying…it’s not like we’re at a beauty pageant or anything!

Here are two important points for finding the objective of your post:

  • Substance
  • Foresight

Substance

Above all else, you must be substantive, because on its own, a dependence on traffic, shares and backlinks won’t get you anywhere…the traffic at the end of the day disappears, and you can’t buy anything with it. Shares are only nice numbers to inflate your ego. And links give you only slightly more traffic.

There are mainly two substantive goals: email subscribers and sales. But, at the end of the day, the subscribers are only an intermediate objective towards the sales. In the end, only sales really make a difference. They let you follow your passions, to have the life of your dreams, and to have a positive impact on other people.

Foresight

Substance must be accompanied by foresight, because while it’s true that obtaining subscribers or sales is fantastic, sometimes it’s not possible – or isn’t the most intelligent choice. Sometimes, we need to sacrifice today for the benefit of tomorrow.

At this point, it would be remiss not to mention the brilliant argument that the marketing genius Chet Holmes made in his book “The Ultimate Sales Machine”: you have tactics, and then you have strategies.

In a nutshell, tactics are useful for getting you to your objective immediately (and thus nudge you towards selling immediately). Strategy on the other hand foresees another action plan (that is, a set of tactics) more in the long term, for which you postpone your ultimate objective in order to increase your results (eg. Seeking to “selling yourself” to the journalists in order to later have greater credibility when it comes to selling to potential clients).

This is why, if your ultimate intention is that of obtaining subscribers and sales, you can decide to write an article only for the purpose of increasing your credibility or for attracting the attention of an influencer.

As an example, I decided to write this article for two fundamental motives: the first is obtaining subscribers – and you really should subscribe, considering how much value I’m giving you with a single blog post; the second is showing the readers my abilities and knowledge in the sector (and thereby increasing my authority).

In the light of all this, you should have understood that your blog post must not be written just for the sake of writing. But it’s the anchor of a much wider strategy.

At this point, you’re ready for the next step…

2. What Is Your Audience?

(To do only once)

Once you know what your objectives are, you must understand who’s on the other side of the screen.

This is done with a very important rule of marketing that must never be forgotten: people you reach aren’t interested in your objectives, they’re interested in THEIRS.

Think about it: do you care the slightest bit about why I wrote this article? 🙂

Absolutely not. But you love the fact that this post will help you infinitely.

This is why if you limit yourself to think about your objectives you won’t go anywhere. You must also think about the goals of your audience. Once you know both of them, the secret is then in devising something that unites them both.

In short, if by giving your readers something that they want, you get what you want, you’ve won. Even your readers have won. In fact, this is a win-win solution.

This is why it’s fundamental to know who you’re directing your stuff to.

Only by deeply understanding your audience (or your future readers, if you don’t have them yet) you can know what they want.

At this point, you could ask how to do it…but luckily, I also thought about giving you the right information about it.

There will definitely be other blogs in the same market as yours. If you’re lucky, you’ll even find some forums.
Ok then, go and read the comments and the posts of other people 🙂
You’ll find an infinite quantity of “precious stones”. You’ll read about people that complain about particular problems…write them down! You’ll listen to someone who asks questions…they’re telling you what they want! Some will share their stories…listen to them!

Understand your audience by reading comments

Just 3 comments, but you can get a lot of information about your audience.

They are all people that are letting you know what their objectives are.

After you have a deeper understanding of the people who you’re focusing on, the time will come to take an important step forward.

3. What Topics to Write About

(To do only once)

What should you write a blog post about?

As said before, the only arguments that you need to deal with are those that help to reach your objectives and that satisfy the desires of your audience at the same time.

As such, if for example you have a blog in which you speak about fitness for women and sell cardio training programs for weight loss, you can write a blog post about a hypocaloric diet that matches your program perfectly.

On the other hand, it doesn’t make a lot of sense to write an article on weights training (both because it doesn’t help you with your objectives and it doesn’t interest your audience that is seeking to lose weight, not gain muscle).

In the same way speaking about liposuction won’t be appropriate – it may be interesting to your audience, but it won’t help you with your objectives, seeing as it presents an alternative compared to your products.

Having considered that, here are three extremely efficient ways to find useful arguments for your post:

  • Analyze the competition
  • Brainstorm logically
  • Make use of conversations in progress

Analyze the competition

There are two excellent ways of analyzing the competition.

The first is by going directly to the other blogs and glancing at the articles.

Check other blog's topics

Some suggestions for health blogs…

Make an excel spreadsheet of all the writer talks about.
Once your list is reasonably big, you’re gonna have to thin it out by reflecting on which arguments satisfy the criterion that we have already established – that the argument is useful both for you and for your audience.

The second method is my favorite – also because it lets you obtain more information and to go deeper…all done in less time! Instead of doing a manual search for each blog, carry out a research on SEMRush for the sites of the competitors. In this way, you’ll discover all the issues that a blog speaks about. And not only that: it carries you forward into the next phase of research 😉

SEMRush to find blog post

Here’s how to find a huge list of blog post ideas.

Brainstorm logically

Take an Excel page and start jotting down all the issues you can think of.

Having done this, think of useful questions for enlarging the useful topics:

  • What other problems do people that need my product have?
  • What doubts do people have on topics related to my product?
  • What comparisons can I make with solutions alternative to my product?

In so doing, you’ll be able to create a nice list of topics. At this point, you only have to screen the arguments that aren’t useful, either to you or to your audience.

Make use of conversations in progress

Remember the research I spoke to you about before understanding what your audience needs?
Well that alone can’t let you understand what objectives people have: you can also understand which issues are most interesting.

4. What Terminology to Use – Clue: Keywords Are Important

(Essential step for every blog post)

The preparation for your article is already at an excellent point. In fact, if you stopped here, you would still obtain somewhat interesting results…but why should you stop here, when you can take your post to the next level?

In fact, this step and the next will help to bring your post to an entirely new level.

There’s something you have to know: just because you know what to talk about doesn’t mean you also know what terms to use specifically.

Here’s a quick example. You probably want to increase the traffic to your blog, right? Great! I know what to talk about… but I could express the same concept in very different ways…dealing with the issue should I say “boost blog traffic”, “increase blog traffic” or “grow blog traffic”?

I can use different terms…and based on my choices I would obtain different results.

At times these choices bring very different results, other times they are barely different. But one thing is certain: there’s a difference.

The difference is in two principal aspects:

  • Some terms sound better to the reader
  • Some terms are easier found on search engines

That’s why using, for example, “anger”, “rage” or “fury” has very different effect on how I’m perceived by the reader. It’s important to use the most appropriate term to transmit the right message to the reader.

Let’s go back to the example on increasing traffic to a blog. I know that I can say “increase blog traffic” or “increase web traffic”. In the first case, I have a greater resonance with other bloggers (because their are more likely to find themself in my position); in the second case I’m making a more general argument.

Beyond the different impact on the reader, the terms used also have a different impact in search engines. In fact, according to SEMRush:

  • “How to boost traffic” has 0 monthly searches
  • “How to grow blog traffic” has 90 monthly searches
  • “How to increase blog traffic” has 260 monthly searches

It seems obvious that the last keyword is the most appealing – and I have better to focus on that keyword, rather than the other two, in making my point.

Keep in mind that this passage is advisable even if at the moment you don’t receive traffic from the search engines or you don’t foresee receiving any – the SEO may not fit into your strategic plans for your online business. The fact is that you can never say when you’ll receive traffic from search engines and when you won’t…so as you can’t foresee being unexpectedly linked…and you could find yourself receiving bonus traffic without wanting it. I don’t think you’d find that too displeasing…

Now, this is quite a basic use of keywords – even if it’s still rather useful. In fact, this could go much deeper…and actually, if you want to carry your article to levels of excellence, you should do it.

Here’s what you can do, once you’ve found your principal keyword, find all the keywords connected to it. In doing so, not only will you have greater traffic from search engines, but you’ll be able to write much more thorough blog posts – and thus obtain more shares, more backlinks and a greater satisfaction for the readers.

How can you find the connected keywords?

You have different possibilities.

Google

The first – and simplest – is using the two Google functions:

  • Searches related to…
  • People also ask

Searches related to

People also ask

In essence, Google is suggesting to you keywords to use – beyond other arguments to expand on.

SEMRush

The second is by using the power of SEMRush (as you’ll have understood, it is truly an exceptional tool: consider subscribing to it). If used wisely it’s a goldmine – and if you use my affiliate link, write to me, I’ll help you to get the full potential out of it.

You only need to seek for a keyword on SEMRush and you’ll get interesting lists about related and phrase match keywords.

SEMRush related keywords

Answer The Public

A definitely interesting tool that lets you discover loads of new keywords – some of which you’d never have thought about.
You just need to write a keyword and you’ll get loads of useful suggestions!

Answer The Public keyword suggestions

Tons of little known keywords are waiting for you.

Once you have your nice collection of keywords about a specific topic (regardless on how you found them), you only need to choose the main one – more often than not it’s the one with the highest number of monthly searches – and use as many secondary keywords as possible in your article.

An organizational trick: to save time, I write the secondary keywords at the bottom of the document in which I write the blog post. In this way, when I have to glance at them, I only need to look at the bottom of the page.

Organizational trick for secondary keywords

I’m kinda lazy… I write my secondary keywords at the end of my blog post in word: this saves a lot of time.

All this will let you gain more points – and I hope this will make you gain even something else! – but by leveraging the next step, you’ll do even better.

5. The Posts You Have to “Compete” With

(Essential step for every blog post)

If there are other sites in your niche, there’ll almost certainly be articles on the same subject that you want to deal with – and if there aren’t, you’re lucky and you can skip this passage.

You’ll have to compete with these articles, in a certain sense. If on one end it’s true that you can reach different people and therefore bypass the competition, it’s also true that on the first page of Google there are only 10 posts. And getting to the first page of Google (or even getting to the first position) for the right keyword is a fruitful opportunity that you should totally seek to grasp.

So, how do you do it? How to write a blog post for SEO?

The activity can seem truly hard…most of all when there are already excellent posts in circulation written by more authoritative sites.

In reality it involves only following the right method and putting in the right amount of work. The rest comes itself.

To surpass the competition of the other posts, you must do one of two things:

  • Improve what has already been written
  • Do something different

If for example someone has written an article in which he shares “24 saving tips’, you can do better by writing “36 saving tips” or you can write “15 saving tips” but go further with each advice – perhaps you can even propose an action plan…all in all you can bring different improvements.

Or you can do something different. For example, while the article on the “24 saving tips” is based on the knowledge of the author, you can make a collection of tips from a celebrity of the sector and so write “15 saving tips from Warren Buffet”. The trick is in treating something that hasn’t already been shared.
The possibilities are infinite.

Here’s my practical advice for you:

  1. Look for your principal keyword on Google
  2. Open all the links in the first 20 positions
  3. After quickly glancing at all the posts, close the windows of all the posts that don’t have anything great – there’ll be more of these than you think
  4. Copy and paste the URL of all the remaining articles at the bottom of the document in which you’re going to write your blog post
  5. Quickly go through the various articles to understand what you can do differently or improve
  6. Save the various links for future use

Congrats! At this point your preparation is complete and you’re ready to write a blog post that gets you incomparable results.

Now is the time to write…

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How to Write a Blog Post: the 3 Fundamental Steps

The preparation that you’ve done doesn’t only gives you a greater chance to obtain decidedly better results, but it simplifies your tasks and reduces the time for writing. Many people wonder how to write content fast…well, the trick is in the preparation – other than in the habit of writing.

Observe the following steps and you’ll be surprised by the quality of what you’ll write 😉

1. Elaborate Your Outline

The outline for your article is crucial for 2 reasons:

  • It gives you a look at the whole project
  • It lets you write more quickly

If you start writing without first thinking about an outline for your post, you risk losing your train of thought for your post. You’ll end up with an article that is confused and without a clear direction. Thus, your readers will understand little and you won’t be able to achieve your objectives.

It’s better to avoid this scenario.

So, the question is: how to write an outline for a blog post?

All the preparation that you’ve done for the article till now, will come to your assistance.
Here are the points to follow…

1.1 Tie the goal to the topic

How can you reach your objectives by talking about the chosen topic?
Respond to this question and you’ll have an idea on the kind of post that you can write.

For example, if you want to grow your authority in the field of relationships by speak about “how to get your ex girlfriend back”, there are two principal trims that you can give to your article: a definitive guide or a round-up post. In the first case you would show your impressive knowledge of the subject, in the second you would be associated with other experts of the sector – and so would earn authority by association.

If instead you wished to connect with your readers by speaking about “dog training”, you could go down one of the following paths:

  • The confession of the difficulties that you encountered initially with your dog
  • The story that brought you to deal with dog training
  • The hard truth on the challenge – however fulfilling – of training a dog

All in all, based on your specific objectives and on the subject that you wish to treat, identify a type of post that works.

1.2 Identify the mini-themes

On the basis of the kind of article that you have decided to use, you’ll have to think about the “mini-themes” to follow. These are the subtopics that you’ll speak about.

For example, for this article, I have three mini-themes:

Outline mini-themes

In the case of a guide, the mini-themes are its steps. In the case of a story, the mini-themes are the chapters. If we take a list, the mini-themes are the elements of the list.

1.3 Break the mini-themes

If a mini-theme is too big, it must be broken into “micro-themes”.

For example, for the mini-themes in this article, there are lots of micro-themes:

Outline micro-themes

Et voilà: your outline is ready (almost).

1.4 Keep in mind the research done

All the research that you’ve done in the preparatory phase for the article will come to your assistance now!

For example, if you’ve found secondary keywords, these constitute useful hints or additions for the mini-themes and micro-themes.

Outline leveraging previous search

This secondary keyword fits very well in the mini-theme “Writing”.

Other ideas can come to you from the other articles that you’ve found around – get suggestions for the topics, but kindly don’t copy anyone.

You’ll see that in shorter than you think, your outline will be ready.

2. Write Your Blog Post

Once you’ve prepared your outline, writing the blog will mean simply filling the space between the mini-themes – it will seem almost like the article is writing itself.

But a word of caution: before starting with the mini-themes, an introduction is necessary and, after having dealt with them, a closing is necessary.

So, if we examine the post in its entirety, it’s composed of 4 elements:

  • Title
  • Introduction
  • Body
  • Closing

Title

Different authorities affirm that it’s necessary to write the title before writing the article. Generally, I agree with this thesis, but I wish to add an important note: I’ve found myself changing the title of an article in the course of its writing after having written it, because I discovered alternatives more alluring or effective.

In reality, the important things to plan before writing the article are the topic, the angle and the kind of post. Once these are defined (we’ve completed all these steps in the preparation or in the outline), everything else can undergo variations.

Thus, you may write the title before the article, but keep in mind that it isn’t a rule set in stone – you can change it if you deem it necessary.

All this being said, you must also understand that writing an effective title is a priceless art. In fact, the title plays a crucial role for your article: without a good title, your post wouldn’t capture the attention and wouldn’t be read. It thus follow that links, shares, subscriptions and sales are ALL a function of your title.

Do you understand how important it is?

Good, ‘cause too many people spend 30-60 seconds to write a title…

…when at least 10 minutes are needed to find a good title – and the more you want a powerful title the more time you have to invest in devising it.

Even if writing a catchy title is an art, there are templates that can come to your aid. Use them.

Blog Post Title Templates

Credits to twelveskip.com for such a useful resource.

My advice for finding a title appropriate for your post is using the templates that adequately match the post that you intend on creating to write different titles. Write 20-30 titles in this manner and you’ll see that you’ll find some of them that you like a lot. After this brainstorm, choose your winner.

Choosing the right blog post title

It’s easy to find a great title when you brainstorm a lot.

Now you have a good title that will guarantee greater exposition to your article.

Let’s proceed.

Introduction

If your title captures the attention of a potential reader, your introduction have to reinforce his interest and convince him to read your post. Convincing him and engaging him.

In fact, an introduction, in order to be efficient must be engaging.

How can you write an engaging introduction?

Here are some excellent ways for you to do it

  • Build an empathetic connection with the reader: if you make the reader feel understood, he will see himself in what you’re writing and will feel drawn towards reading it.
  • Share an intriguing story: stories are enormously fascinating for us and make us want to know how the events develop.
  • Make them dream: make the reader imagine how his life would be if he adopted the right solution (or if his problem were resolved), and he would want to know more.

As with the title, even the ability to write introductions requires time and practice, but having the right direction is an excellent start.

Body

As I told you earlier, this deals with filling in the outline that you have elaborated.

Keep in mind that the posts in which you teach something draw great benefits from:

  • Specificity – the deeper you go into the details, the more your advice acquires value
  • Simplification – especially if you write a lot, it’s crucial to make things as plain as possible, so that you allow for easy understanding
  • Direction – explaining a procedure step -by-step, makes an article extremely useful
  • Examples and stories – these help to explain ideas that otherwise wouldn’t be clear.

Instead, the post in which you want to generate emotions benefit from:

  • Stories – they help to arouse emotions
  • Hypotyposis – the sensorial descriptions have incredible power
  • Metaphors – they transmit emotions, sensations and ideas with impact and immediacy
  • Descriptions of moods – describing how you felt in a particular moment lets the reader place herself in the same exact feelings.

Treasure these strategies, because they can be very powerful.

Before moving on to the closure of a post, I want to respond to a rather important recurring question.

How many words should be in a blog post? What’s the perfect blog post length?

Studies have shown that longer blog posts perform better.

Blog post length affects traffic from search engines

Thanks to HubSpot for such an interesting study.

But the exact response depends from one niche to another…a rule of thumb for writing a successful article is this: identify the average blog post length for all the results in the first page of Google. Once you’ve got that, try and write an article that’s ever so slightly longer – relative to the word count.

In doing so, if you see that the article in the first page have an average length of 2000 words, try to write an article of 2,400+ words. In this way you’re sure of creating a more in-depth article and so it will be more easily liked.

NOTE OF WARNING: don’t elongate your article just to satisfy criteria of length; the length of an article should be correlated to the degree of thoroughness. Thus, propose only substantive content. No fluff.

Closing

The closure, too often ignored, is the moment in which you draw it up to a close and invite people to take an action.

Before all else, you want to draw conclusions and summarize what was said in the post – this second option is particularly important for longer articles.

Then – and this is the most important element – you want to call your readers to action. You have spent precious time in writing your blog post, and thus you don’t want your efforts to have been in vain, right?

Well…

To capitalize on your efforts, at the end of the article you must carry out a call to action directed towards reaching your objectives.

For example, if you want to obtain email subscribers, you could invite your readers to subscribe to your list to obtain a content upgrade.

Or you could sent your readers to a dialogue in the comments section to better understand your audience.

All in all, you have different possibilities at your disposal.

The important thing is not wasting the opportunity that presents itself in the closing of a post.

3. Rules for Effective Writing

In writing your blog post you want to be sure that you follow some fundamental rules that improve its quality for the internet.

Write short paragraphs

Long paragraphs work excellently on paper – that’s why books are so long – but work horribly on the web.
The internet is insidious: people that you find there want things quickly…and a large block of single text like the ones that are in a paper book seems everything but quick.

On the contrary, an article in which short paragraphs are placed seems much quicker and easier to digest.

Moreover, you must know that blank space is your friend 🙂

In fact, this lets you make concepts jump out of the page when it is used wisely. And then, on the internet it’s free – while in books, you must pay for paper.

As a guideline, don’t put more than put 6-7 lines together in a paragraph and separate each paragraph with an empty space – ah, if from time to time you present a longer paragraph…let’s say 8-9 lines, it’s ok…from “time to time” is the keyword here.

Highlight wisely

It’s very interesting to note that most people never underline their text…or they do it too often!

Boldface, italics,underlining and CAPITAL LETTERS…they are all important – but only if you use them correctly.

In fact, highlighting some words allows you to transmit certain concepts with great efficiency.

Use the headings

Headings are very important: beyond having a fundamental role for the SEO, they immensely help the reading and allow you to capture the attention of the skimmers.

Plus, in the longer and more articulated posts, they become crucial. I challenge you to read a post of 3,000 words without headings!

Get the good habit of using headings to define the start of the mini-themes.

Use bullet points

When listing different elements, it’s better to use bullet points, rather than write the elements one after another.

A list doesn’t only add clarity and simplify the understanding, but it allows also for the highlighting of some concepts – put simply the lists inside a post are seen at a glance.

Here are some suggestions for using bullet points better:

  • Keep your list short, given that the longer it is the more you discourage the reading of it – stick within 6 elements
  • It’s better to use numbers if you want to list specific steps
  • Highlight some strategic words to transmit important concepts

At this point, there’s nothing else to do other than put all this into practice and give life to your blog post.

Then, once it’s written, you can give it the final touch of class.

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After Writing a Blog Post: 4 Tricks For Making It to Olympus

Whoever has a blogs writes – some better, some worse.

Few people prepare before writing – they are among those few people that obtain interesting benefits thanks to their own blog.

But almost no one dedicates time to their own post after writing it – those few that do it are the “chosen” few that obtain fame and money.

The reality is that many (especially after spending a lot of time on their own article) can’t wait to publish. And too many often publish a post that, however good, is still sour.

And yet, spending a bit more time, you could add yourself to the Olympus of bloggers in your market.

If you want to reach the best of the best, adopt the 4 tricks that you find below 😉

1. Take Care of SEO

Optimizing an article through the search engines is a no brainer: with the right instruments it requires little time from you, but it can give a lot.

This is why you absolutely must download SEO by Yoast and install in on your WordPress (if you don’t use WordPress for your website, make up for it before you bitterly regret it): with this plugin, optimizing a blog post for SEO simply means monitoring a checklist.

In fact, once you’ve inserted your primary keyword into SEO by Yoast, the plugin itself will tell you where to intervene to optimize your article.

Blog post SEO

In very little time you’ll find yourself with an article able to bring you more traffic from search engines.

Moreover, if you use SEO by Yoast Premium, you can even insert some of your secondary keyword and so ensure that your article is optimized completely – and so you put yourself in the condition to receive more traffic from Google.

2. Multimedia Is the Future

Once, blog posts were composed exclusively of text. Today everything’s changed.

Going around, you find posts that include videos, others that present pictures and some that present animated GIFs. Not only these media make articles more interesting, but they let you also obtain greater benefits.

In fact, studies say that posts that present other kinds of media receive more traffic and shares.

Take care not to misunderstand, however: the media must be relevant for the content of a post. Adding pictures randomly won’t improve your results in any way – on the contrary, they would diminish them.

Once you’ve written your post, read it again and strategically add media to increase their value for the readers.

What media do you add?

Here are some useful tips:

  • Media of your production are preferable to external media – they are more relevant and can increase your authority
  • Always ask yourself if there is a picture or a video that can help you to better explain something you’ve written
  • Think about the media that can give a stronger emotive impact to your article
  • If you make affirmations, try to use the media that support your thesis or that add credibility to what you say.

3. Be ready for wave of massive traffic

Strategically inserting click to tweet, shareables, share to unlock content or other strategic invites to the shares of your post or to parts of it can make a huge difference.

You can even abuse it for how well this strategy functions 🙂

In fact, in the past I made a post in which I placed various shareables. Then I directed an avalanche of traffic to it to leverage its viral potential…the result was a HUGE traffic peak – the sort that makes all the other peaks I’d received before seem tiny!

Invites to sharing

Nothing is even close to this tactic when it comes to getting tons of traffic.

All in all, this strategy is gold if used correctly.

4. Link please

You should always read your article again to look for opportunities of link placement.

Yes, because the links you place on your post could be even more important than the backlinks that it gets.

You don’t believe so?

Think about how precious the link about your successful product is on a post with high visibility. That link pays for your rent, your hobbies or the school for your kids – how many backlinks can say the same thing?

In fact, one of the best motives for thinking accurately about the links to insert in a post is that of monetizing your traffic. Through links of affiliation or directing people towards your products/service you can increase you earnings.

Apart from this, the internal links (when placed with criterion) augment the time that the readers spend on your website. Simply a reader will see a link towards another of your inviting articles and won’t do anything but click and continue reading your stuff.

Then, the internal links also give benefits to the SEO side – because of this, you should link more to your most important posts.

And finally, placing strategic links on your posts lets you connect with other bloggers or obtain shares and links.

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Recapping… How to Write a Blog Post…

This is quite a monster post, but…don’t let yourself be deceived: the concepts expressed are much simpler and easier to absorb that they seem.

All in all, we can sum up the post in few simple points.

Before writing your post:

  1. Find your objective
  2. Know your audience
  3. Identify the topic to treat
  4. Find the keywords
  5. Analyze the competition

Writing the post:

  1. Create an outline
  2. Write
  3. Organize your write-up efficiently

After writing the post

  1. Make use of the short-cuts for its optimization
  2. Adopt the supporting media
  3. Use strategies of sharing
  4. Bend the links to your service

It’s now time to put all into action.

But first…

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See you soon!
Andrew Morrison

Andrew Morrison
 

Founder of Dotcom Gains, and serial digital entrepreneur. Has been an online business owner since 2011, but he didn’t get to work on a tropical beach yet… so he’s now wondering if he’s a workaholic :-)